Email Marketing
Newsletter campaigns with segmentation, automation and high open rates.
Email marketing has the highest ROI of any digital channel — €42 for every €1 invested (DMA 2024). But sending a newsletter is not email marketing. Email marketing is: clean list, segmented audiences, personalised content, well-timed automations, GDPR compliance and measurement that drives iteration. We work with businesses in Cyprus and Greece to build email engines that actually sell.
Platforms we support
- Mailchimp for starters and small businesses.
- Klaviyo for e-commerce (Shopify, WooCommerce integration).
- Brevo (formerly Sendinblue) for European GDPR compliance and transactional emails.
- HubSpot for B2B with CRM integration.
- ActiveCampaign for complex automation flows.
- Custom SMTP for enterprises with their own provider (SendGrid, Postmark, AWS SES).
What we deliver
- Platform setup with DKIM, SPF, DMARC so emails stay out of spam.
- List building strategy: Lead magnets, popups, exit intents, content upgrades.
- Segmentation: By behaviour, demographics, purchase history, engagement.
- Template design: Responsive, brand-consistent, dark-mode-friendly.
- Copy & content: Subject lines, preview text, body, CTAs — written in Greek and/or English.
- Automation flows: Welcome series, abandoned cart, post-purchase, win-back, birthday/anniversary.
- A/B testing: Subject lines, send times, CTAs for continuous optimization.
- GDPR compliance: Double opt-in, unsubscribe, consent records.
- Monthly reporting: Open rates, CTR, conversions, revenue per email.
Industries we've worked with
- E-commerce: Abandoned cart sequences, browse abandonment, post-purchase upsell, win-back.
- SaaS: Onboarding sequences, feature announcements, retention.
- Retail: Promotional newsletters with segmented offers by region (Cyprus, Athens, Thessaloniki).
- B2B services: Lead nurturing, sales-touched sequences, customer success.
Good email = clean list + relevant content + right timing. We don't buy lists — we help you build yours the GDPR-correct way.
Solutions that perform
Every service is designed around your business goals — not around the technology.
Fast delivery
Clear timeline and milestone-based process. We ship when we say we will.
Measurable outcomes
KPIs from day one. Monthly reporting so you can see progress in numbers.
Premium quality
Code reviews, QA, performance audits & security checks before every launch.
Ongoing support
We don't deliver and disappear. We're with you after the finish line too.
What you get with this service
A full package from the first meeting to ongoing support.
Free discovery call
We analyse needs, goals, competitors and target audience.
Detailed proposal
Scope, deliverables, timeline and price — in writing, no surprises.
Custom design
Mockups & prototyping tailored to your brand and goals.
Build & QA
Development with modern tech and rigorous quality checks.
Launch & onboarding
Testing, deployment, configuration and team onboarding.
Maintenance & support
Updates, backups, monitoring and technical support whenever you need it.
From brief to launch in clear steps
A 20-year-proven methodology — transparency at every stage.
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1
Discovery
We understand your goals, audience and key business outcomes.
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2
Planning
Sitemap, wireframes, technical spec and delivery timeline.
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3
Development
UI/UX design and custom development with the latest technologies.
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4
Testing
QA, performance audits, mobile responsiveness, accessibility & cross-browser.
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5
Launch
Deployment, analytics setup and CMS training.
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6
Growth
SEO, campaigns and continuous optimization for ever-rising results.
Everything you want to know before we start
How much does email marketing cost?
Is email marketing GDPR-compliant?
What open rates are realistic?
Do you send newsletters in Greek and English?
Let's talk about your project
Free 30-minute discovery call. We discuss needs, propose solutions and send a detailed quote — no strings attached.