Analytics & Reporting

You can't improve what you don't measure. In the post-cookie era (Chrome blocked third-party cookies from Q3 2025), analytics setup is no longer 'install a tag and done' — it's a complex system of GA4, server-side tracking, first-party data and custom dashboards. We build analytics infrastructure that gives you full visibility into what's working and what's not.

What we set up

• Google Analytics 4 (GA4): Properties, conversion events, audiences, custom dimensions/metrics.
• Google Tag Manager (GTM): Tag governance, dataLayer architecture, debug & QA.
• Server-side tagging with GTM Server Container: for post-cookie tracking & data quality.
• Meta Conversions API (CAPI): Server-to-server event tracking for Meta Ads accuracy.
• Google Search Console: Setup, sitemap submission, rich results monitoring.
• Microsoft Clarity: Free session recordings & heatmaps (complement to GA4).
• Hotjar / FullStory: Premium UX analytics with session recording.
• Custom event tracking: Form submissions, video plays, scroll depth, file downloads, outbound clicks.
• E-commerce tracking: Enhanced ecommerce, purchase value, refunds, attribution.

Reporting & dashboards

• Looker Studio (formerly Data Studio) custom dashboards combining GA4 + Search Console + Meta Ads + Google Ads in one view.
• Weekly KPI digest emails automatically delivered to stakeholders.
• Monthly business review reports with insights and recommendations.
• Custom alerts: Email / Slack notifications when metrics drift from thresholds.
• Attribution modeling: Multi-touch attribution to understand which channel really contributes to conversion.

GDPR & cookie compliance

It's not enough to measure — we have to measure legally. We set up:

• Cookie consent management with Cookiebot, OneTrust or a custom solution.
• Consent Mode v2 in GA4 for conversion modeling when users decline cookies.
• Data retention settings compliant with GDPR (max 14 months default).
• IP anonymization & data redaction in GTM.
• DPA (Data Processing Agreements) with Google, Meta.

Industries

We work with e-commerce stores that need enhanced ecommerce, SaaS measuring trial-to-paid, B2B services needing lead attribution, and multi-location retailers wanting per-location analytics.